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Everyone online wanted me to pay $25+ for the shipping and handling, Apple.com didn't stock them anymore (something about the eMac not doing so hot), and all the stores that normally sell Apple stuff, well
"It Doesn't Exist. Can I interest you in an iPod?".
I finally tracked down one store that had one.
It's very good advice to watch out for the "hidden" things that heavily affect the total price.
I'd rather help myself than be mishelped by someone else
... is mishelped a word?
Meanwhile, look at Monster Cable -- they're selling gold-plated whatevermajigs at ten times the price of 'normal' cables, and are making a killing because they can focus on the AV-freak market who demands quality above all else. The scales are different, but I'd sure sooner be selling competitive products than competitively-pricing crappy ones.
So, do you have more cable info?
As far as the Monster Cable thing goes, they're doing the same thing the Circuit City guy is doing, just to a different market. 3/4 of the reasons to buy their very overpriced merchandise is a load of crap. Any AV freak out there needs to do themselves a favor and watch this video/read this article on making your own cables.
Where price gouging is involved, I'm always cautious because I've been bitten too many times by the extra fees at the end. The shitty thing is that all the extras are all "administration" style charges, and those charges always vary in incredible amounts — too bad there isn't a way to regulate them or at least keep them in a range.
HOMEWORK ASSIGNMENT: Study the meanings of all the pins on a VGA connecter. Then compare it to the pins on an S-Video connector.
S-Video signals are not VGA. You can't turn VGA into S-Video without a converter device (and a power source).
So then, how does your cable actually work? Technically, it doesn't "work". The video card does the work.
Some modern video cards support the ability to also drive S-Video signals on their VGA connector. The cable isn't automagically converting the signals. The video card itself creates the NTSC/PAL signal. What you bought is simply a cable, not a converter.
There are still a lot of video cards (particularly northbridge-integrated video controllers) that do not support this ability. That's why there is a compatibility disclaimer on the page you linked to (http://www.computercasesandcables.com/ccc/CV-25120).
If you wanted to actually CONVERT VGA to S-Video, you would need a device like this. Notice that this device is much more expensive than the cable you bought.
In your posting, you didn't specify which department of Circuit City you were in when you inquired about the cable. If you were asking someone working in the Television/Video department of Circuit City, then it is reasonable for him to not know how a PC's video card works.
Thanks for commenting though.